Social Media / graphic design
Modafino is a hair care company, whose product is made with organic ingredients, bottled in recycled bottles and is partnered with a non-profit. I ran their social media profiles for the national branding and the local salon. I also created many different pieces of design for the brand, including flyers, inserts, graphics and videos for the social media platforms.
This start-up began with only a product, a website, and a logo. I arrived and brought their social media platforms to life. Using all original photos and graphics that I designed for Instagram and Facebook, I scheduled posts to build their feed and begin to give credibility to their brand. I used the captions to educate the consumer and help them decide to explore the product and eventually make a purchase.
Ideation / creative direction
Modafino had an in-house photographer hired so I focused on concepts, styling, and directing the shoots. I began gathering inspiring imagery that matched the mood we were shooting for.
We had two to three scheduled shoots a month. In addition, I used my time to create simple images of the products and hair shots. To the left is an example of a shot I took of Modafino’s new product. Below is a display of photos taken by myself and the in-house photographer, Kathy Rae Photography.
*Click photo to view more
Design / planning /growth
My job was to help create an authentic and cohesive feed for Instagram. Modafino’s target audience is young adult women and adult women. I focused mainly on the Instagram to create a story and a aesthetic feed and from there used that as a model for the Modafino Facebook Page. I also did the same to start the the local Modafino Salon Instagram and Facebook Page, which was later taken over by the salon stylists.
I first followed and looked to companies who Modafino would want to admire and emulate. From there, created a story for the brand through the photographs and captions for each post, in order. Using Later to plan out posts and preview the feed, also using their ‘Saved Captions’ option to save a hashtag block for each post.
product insert / contest insert
I created the product insert to put into every box that was ordered online. It has the ingredients, mission, and our partnership
video / shampoo
I designed videos for each product, starting with their shampoo. Each video highlights the key ingredients in the product and benefits of its use. These videos were placed on the Modafino website to showcase their products.
video / leave-in treatment
Working with the in-house photographer, my vision was to create a stop-motion video for each product. I used After Effects to add the graphics and transitions.